ABOUT

WE MAKE THINGS THAT MAKE THINGS BETTER.

A surreal illustration blending a naked human body with wings, holding a pink spray can with purple liquid drips.
A human body with cartoon-like wings and a spray paint can as a head.

More than just another apparel brand, BOOM is a community-driven, open invitation to turn talent and passion into action and impact. In a society built on rampant consumerism, let’s make “doing good in the world” the ultimate social flex.

OUR MISSION

We’re on a mission to take “making an impact” mainstream, by being aggressively positive in everything we do. Bold, fun and a little rebellious, BOOM is purpose in action, grabbing attention and starting conversations whenever, wherever and however we show up.

Three vintage television sets stacked vertically, each displaying an astronaut on the moon with a purple and yellow 'BOOM' graphic.
Three vintage television sets stacked vertically, each displaying an astronaut on the moon with a purple and yellow 'BOOM' graphic.

OUR BELIEF

We believe in people. Because people, for the most part, are inherently good and genuinely want to help each other.

We believe everyone has unique individual talents. And when we pool our talent, we become a creative force, capable of changing anything and making an unmistakable mark on the world.

Learn more
Person with a yellow cartoon face covering their face, wearing a white t-shirt with colorful, cartoonish graphics of flowers, stars, and animated characters, arms crossed.
Person with a yellow cartoon face covering their face, wearing a white t-shirt with colorful, cartoonish graphics of flowers, stars, and animated characters, arms crossed.
A group of synchronized swimmers forming a circle pattern in the water, wearing red and yellow swimsuits.

OUR COMMITMENT

From the people we work with to the products we offer, we’re continually making the next-best decision and taking the next-best step to maximize the positive and minimize the negative, for both people and the planet.

That means choosing vendors who prioritize using sustainable cotton, alternative energy and commit to providing fair wages and inclusive environments for their workers. We know there is still more to do, but we are committed to improving with every collaboration and drop.

PARTNER CERTIFICATIONS
Black and white star shape with jagged edges
Colorful woven hat with yellow, pink, and black patterns.
Colorful woven hat with yellow, pink, and black patterns.
An image of Earth showing Africa, Europe, and parts of the Middle East from space.
Close-up of a wrestler's torso wearing a colorful graffiti-style jacket, yellow and pink shirt, neon yellow gloves, and a championship belt.

OUR STORY

A red and white pickup truck with four passengers inside, driving on a dirt road surrounded by green trees.
Black background with a yellow circle in the center

It started as a cause-supporting t-shirt brand called HappyBombs, dedicated to turning negatives into positives.

Grey hoodie with a printed graphic of a green skull with white teeth and black outline.
Cartoon illustration of a green grenade with a smiling face, showing teeth, and a black outline.
Vertical purple and yellow colored stripe pattern with decorative borders
Blue T-shirt with white letters 'H' and 'O', with a black hand making a peace sign in place of the letter 'V'.

We spent years experimenting with designs and messaging.

Bright yellow circle on a white background.
Sticker of a smiley face bomb with a fuse that looks like a stick of dynamite, with a yellow and black color scheme.
A round button featuring a smiling face cartoon with an acorn cap on its head, resembling a happy child.
Drawing of airplanes and bombs forming a smiley face in the sky, with sun and clouds in the background.
A graphic illustration of a brain with a fuse at the top, resembling a lit bomb, with the words "Deli Minds" written across the brain and a red background.
A cartoon illustration of a pencil shaped as a rocket with a smiling face, a fuse, and a red explosion at the bottom, with the text "HAPPY BOMS.COM" on the side.
A digital illustration of a brain with colorful interconnected nodes, symbolizing neural connections and cognition.
Empty white space with a faint shadow at the bottom.

One design, the “OG” BOOM, changed everything. Whenever we wore it, someone inevitably called out “BOOM!”.

Bright yellow circle on a white background.
A rectangular white box with a large black 'X' in the center.
An abstract black and white background with a dashed line border.

We realized it wasn’t just a shirt, it was a people-connecting conversation starter. 

And we needed to think bigger.

The image appears to be a blank or transparent space with a small, centered cloud icon.

So we blew up what we’d built and started mapping out a new brand, built for impact and driven by the community. 

Yellow circle on a black background
Wile E. Coyote holding a lit match in front of a nearby barrel of explosives, with a wooden platform in the foreground.
Yellow jagged starburst shape on a black background.
Bright pink burst shape with black outline, layered inside a larger red burst shape with black outline.
Blank white image
Yellow circle on a black background.
A yellow skateboard with a comic-style blue screaming hand and Santa Cruz logo, red and black Nike sneakers, and a vintage television set isolated on black background.
A yellow skateboard with a comic-style blue screaming hand and Santa Cruz logo, red and black Nike sneakers, and a vintage television set isolated on black background.

Drawing inspiration from cultural rebels who paved the way.

A woman with a long hairstyle wearing a tank top and striped pants holding a chainsaw that is emitting fire.
A woman with a long hairstyle wearing a tank top and striped pants holding a chainsaw that is emitting fire.
An illustration of a red cardinal bird perched on a branch with pink flowers, set against a white background.
Yellow circle on black background.

With the unwavering belief that when we work together, we can make a seismic impact on the world. 

Bright pink starburst shape with a yellow outline on a black background.
A young boy with short black hair wearing a navy blue shirt with colorful patterns, sitting outdoors near stairs with greenery in the background.
Empty image with purple borders and no visible content.

We didn’t just build a brand, we built a megaphone. 

Bright pink background with overlapping yellow text that reads 'BIG MOM' in bold, stylized font, and a small TM symbol with a smiley face at the bottom right.
A man smiling inside a vehicle, looking to the side.
Two women sitting at a table in a dimly lit room, one with red hair and the other with brown hair, making a hand gesture as if pointing or demonstrating something, with a background of people and red lighting.
A young woman with long, dark hair wearing a brown and black jacket makes a gesture with her hands in front of her face, with the caption 'Boom!' at the bottom.
A person dressed in a colorful, plaid dress with neon yellow shoes and sunglasses, standing with hands on hips in a retail or fashion store setting with mannequins on shelves and pink walls.
Michelle Obama and Barack Obama standing side by side with serious expressions, with a man in a military uniform in the background.
Close-up of a person's face with a slight smile, looking to the side, in an indoor setting.
A man in a suit and tie making a hand gesture with the word 'BOOM!' displayed at the bottom, on a television set.
A confrontation between two men inside a car, with one man outside the vehicle making an aggressive gesture. Text overlay says "Boom! Boom!"

And we’re just getting started.

WHAT'S NEXT?